Tencent Cloud International
Tencent Cloud rebrand
Tencent Cloud International is a cloud computing service operated by Tencent. Tencent is now the largest Internet company in China and Asia. It provides services to hundreds of millions of people via its flagship products like QQ and WeChat.
While Tencent Cloud is part of a larger org, it had no established brand of its own. The goal was to solidify an identity that not only mirrors Tencent, but also reflects the startup’s evolving vision and ambitions for the future.
Challenge
Art director, Research, Brand identity, 3D illustrator, 2D illustrator, Icon designer
Role
Team
Anderson Lin, Marketing director
Katie Lu, Product marketing manager
Jennifer Lee, Lead designer
Colors
The colors of blue and white evoke the feelings of trust and modernity, but also builds on the brand’s original logo.
The addition of orange was to act as a highlight and contrast to our sea of blues.
Website rebrand
Tencent Cloud International’s homepage felt outdated and flat. Using our new colors and styleguide we were able to revamp the site. Please reach out for more details.
New rebranded homepage
Old homepage
Marketing assets
As lead designer I created all internal and external facing collateral that represents Tencent Cloud International. I also collaborated with two colleagues to launch a marketing and sales enablement process from scratch while enhancing brand awareness and consistency.
The new brand identity of Tencent Cloud shown in Times Square.
3D asset creation
In 2020, Tencent Cloud China shifted the brand design from isometric to 3D. I quickly had to redesign all of our assets to have a consistent style with our HQ.